Diplo and MØ Stay Open to Collaborating with Kenyan Artists with the New Tuborg Open

Tuborg, the Danish beer brand, has announced the return of their music campaign Tuborg OPEN, which this year sees Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world. The first one had Major Lazer working with artistes from Asia and Europe.

Tuborg OPEN is in its second year and will be once again bringing together a group of incredible musicians to create a song with one global message with each collaborating artist using their own unique lyrics and reflecting the diversity and unique local culture. Artists will encourage people to be ‘Open To More’ in their own way, emphasizing that the power of trust and an open attitude adds value to all our lives.

Diplo, who was part of last year’s campaign, returns with Danish rising star and long term collaborator MØ. Together they have created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell the story of what being ‘Open To More’ means to them. I’m a huge fan of both Diplo and MØ so this collaboration is absolutely welcome.

The global track was released in 11^th May 2018 and will be followed by local track releases running until July. Speaking about this year’s campaign, Diplo said: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences.”

MØ had this to say: “For me, the journey you go on to get to the finished product is often the best bit. By being open to new influences, you mix together things that you think will never fit but sometimes, it really works well. I love what you learn and experience from doing that and watching the track you had at the start become something totally different.”

This year, Kenyan artistes will get the opportunity to participate in the Tuborg OPEN. Renee Kamau, Carlsberg Marketing Manager said, ‘We are extremely excited about the opportunity to work with local artists and give them a platform to collaborate with International talent. Tuborg is all about fuelling those moments of music discovery for artists and fans. Keep watching this space for more exciting projects to come.  Nairobi is open for fun!”

It all sounds very exciting and I can’t wait to see what comes of it. For more information on Tuborg OPEN, check out their website.