I attended the Darling relaunch at Radisson Blu Hotel and the event proved why Darling is easily the biggest hair extensions brand in Kenya. The setup was stunning and the event, I have to say, very well-organized.

With operations in 21 countries across Africa, Darling is a market leader in hair extension products; catering for over 150 million women across the continent. Over the last 30 years, Darling has invested over Kshs 100 million in research and development for the development new hair products for the mass market. Through its engagement with hairstylists across Kenya, the company has introduced over 50 product lines in the last two years.

I spotted quite a number of influencers, models and stylists at the event and the energy was fantastic for what was a great night. We had wine in the lobby, before proceeding to the gorgeous ballroom where we were treated to a creative and fun hair runway show.

Wine o’clock

Wine and good times with Vonette Orinda

The event was a relaunch with the introduction of product range with a new brand look, new hairstyles, superior product benefits and richer colors. The relaunch saw Darling change its packaging, logo and add a huge new portfolio to its range of products that include braids, weaves, wigs and crochet.

Amina and Maqbul -MCs of the night

June Gachui – entertainment for the night

The new hair extensions themed, “Curls & Color”  are to cater for the biggest fashion season trends in November and December and include colored braids, trendy weaves, crochet styles and premium lace wigs.

Today’s multi-dimensional woman wants more out of life and liberation from conventional hairstyles and this was clearly something that the Darlinig team takes seriously as reflected by the new product range and styles showcased on the runway.

To reflect their desire to always help women transition easily between a number of on-trend looks, Darling is currently running the #FindYourBeautiful campaign.

I had a lot of fun and even took to the runway for a photoshoot.

All attendees were gifted weaves, and I am lookin forward to installing mine and taking it on a spin.

Me with Michelle Anekeya and Vonette Orinda (L – R)

Photography by Ecletic Snapshots

mwendeEventsHair and BeautyCurls & Colour,Darling Kenya,hair extensions,Radisson Blu
I attended the Darling relaunch at Radisson Blu Hotel and the event proved why Darling is easily the biggest hair extensions brand in Kenya. The setup was stunning and the event, I have to say, very well-organized. With operations in 21 countries across Africa, Darling is a market leader in...