Heineken® Brings Global Cities Of The World Campaign To Kenya In Celebration Of Its Men Of The World

Heineken has unveiled its latest global campaign, ‘Cities of the World,’ aimed at inspiring men to experience new adventures by unlocking the secrets of their cities. The campaign, which will run for November and December this year, reinforces the notion that men should never stop exploring their own urban backyards and should “open their world” so as to experience true worldliness and adventure.

Local consumers – Men Of The World – will have the opportunity to be a part of this global campaign by participating in exciting promotions and social media activations, all designed to encourage exploration of their cities and celebrate memorable experiences with Heineken.

To mark the launch, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. The special edition bottles will be available in over 100 countries around the world, including Kenya, Uganda and Tanzania. This is the first time that Heineken is deploying a set of limited edition bottles across the globe at once, with each of the cities printed on the special edition bottles representing an iconic global destination associated with its worldly culture, unique experiences and vibrant social scene.

The ‘Cities of the World’ campaign aims to inspire and motivate consumers to get out of their comfort zones, to embrace the unusual and embark on worldly adventures in their own cities.