Microsoft Lumia 540 Dual SIM Launched in the Kenyan Market

Microsoft has announced the availability of the Lumia 540 Dual SIM in Kenya for Kshs 17,800; a smart choice for value-conscious smartphone buyers. Upgradeable to Windows 10 when the service becomes available later this year, the quality-crafted Lumia 540Dual SIM features a crisp, clear, 5-inch HD display; 8-megapixel rear-facing camera with LED flash; and 5-megapixel front-facing camera that’s great for taking wide-angle selfies.

“The Lumia 540 Dual SIM is a welcome addition to our affordable smartphone portfolio running on Windows Phone 8.1 operating system and Denim update,” said Mariam Abdullahi, Microsoft Mobile Devices General Manger. “With 67% of all phones sold in Kenya in 2014, an estimated 1.8m devices being smartphones, the growth of the Lumia portfolio presents a great opportunity for the discerning middle class Kenyan to own a smartphone that helps them increase their productivity in their personal and work life.”

Available in black, Lumia 540 Dual SIM will help people stay productive on-the-go with Microsoft services such as Skype and Office available pre-loaded on the device. Lumia 540 offers a host of compelling mobile experiences:

• Instantly upgrade phone calls into video calls with the touch of a button, using the pre-loaded Skype service and front-facing camera.
• Achieve more, even on-the-go, with Microsoft Office; and connect with work and personal e-mail with the built-in Microsoft Outlook.
• Save and sync photos, videos and Office documents securely with up to 30GB of free cloud storage with built-in OneDrive.
• Store your personal music collection on OneDrive and use free and paid for apps to stream across devices and the web.
• Personalize the home screen with all your favorite apps,including WhatsApp, Facebook, Instagram, Twitter, Minecraft,and many more available from Windows Phone Store.
• Ensure you never miss a call with Smart Dual SIM.

“A study conducted by our partner – Jumia Kenya discloses that top smartphone purchase drivers include Battery capacity, brand type, Camera / imaging capability and price. With this in mind, Lumia 540 is without a doubt, is a natural choicefor peopleready to experience their first serious smartphone. It provides the essentials you need to achieve more every day, alongside popular apps and smartphone experiences that make using the smartphone great fun,” added Mariam.

Similar to any Lumia device available in Kenya, users who purchase Lumia 540 between now and 7^th July 2015, will be eligible to enter the ongoing #Achievemore consumer campaign that is rewarding customers with five Chevrolet Cruze cars and 40 Lumia 640 XL devices. So far, two winners – Cornelius Kiprop and Mercy Wanjiru– have been awarded and three cars are still up for grabs.

To participate in the consumer campaign, all you need to do is purchase any Lumia phone with a valid 12 months warranty in Kenya (including the Lumia 540) activate it and send a text message containing IMEI number to 22860before 30^th June, 2015. Winners will be contacted via +254 2301641 and announced on the Lumia EastAfrica Facebook and Twitter pages.