Sauti Sol performing at the Airtel TRACE Music Stars season 2 launch.

Airtel and TRACE have unveiled season two of the music competition, ‘Airtel TRACE Music Star’ (ATMS). Season 2 of Airtel TRACE Music Star commences in Kenya, with renowned American vocalist and songwriter, Keri Hilson, as the mentor in this year’s show.

The launch which comprised of a press launch followed by a star-studded party was well attended by top celebrities and influential people in the music and art industries including Sauti Sol, Phy, ATMS season 1 winner Benjamin Webi as well as Atemi, Wyre and Chris Adwar who are part of the judging panel for Season 2.

This year’s Airtel TRACE Music Star competition will see Niger join Kenya, Democratic Republic of Congo, Gabon, Ghana, Madagascar, Malawi, Nigeria, Tanzania, and Zambia as the newest African territories to enter this year’s competition. The best singing talent in each territory will be identified, rewarded and put in competition to run for the title of best African music talent.

The partnership kicked off on 6th April and will run until 11th June 2016. The competition is only open to Airtel subscribers. Numbers ported to Airtel will also be eligible for entry. Without having to stand in long queues, all that participants have to do is use an Airtel line to Call, Sing and Win a chance to become the next big music star in Kenya and possibly across Africa and the world. To participate, one will need to call in the number 0900 733 733 with their mobile phones and record their songs to stand a chance to become the next big music star in Africa. The grand finale will be held in Lagos in June this year.

The Kenyan winner stands a chance to win Ksh 1.5M at the Kenya finale and thereafter, qualifies to compete in the grand finale where the ultimate prize comprises a mentorship program with multi-award winning American singer-songwriter Keri Hilson in Atlanta. The winner will not only star in their own music video alongside Keri Hilson, but also get an opportunity to record a duet with the “Knock You Down” songstress and receive a signed contract with a major music label and worldwide media exposure through a number of TRACE’s platforms. The first and second runners up will take home an iPhone 6s Plus and Ksh 100,000 with the 3rd winner taking home a Samsung 6 Edge and a cash prize of Ksh 50,000.

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Airtel and TRACE have unveiled season two of the music competition, 'Airtel TRACE Music Star' (ATMS). Season 2 of Airtel TRACE Music Star commences in Kenya, with renowned American vocalist and songwriter, Keri Hilson, as the mentor in this year’s show. The launch which comprised of a press launch followed by a star-studded party...