Photographer Extraordinaire Mutua Matheka To Spearhead Hennessy’s New Campaign

Mutua Matheka is not a new name to the Kenyan photography scene. The award-winning photographer (a winner for Best Photography Blog at BAKE Awards among other awards) has been creating impressive work over a couple of years and has worked with a number of amazing brands. I got to know Mutua through a mutual friend in 2013 and have followed his work since so it has come as no surprise that he has been picked to spearhead the new Hennessy campaign.

The impact of African culture on global trends has grown exponentially in recent years, influencing everything from runways to restaurants to radio waves. Never Stop, Never Settle tells the story of individuals who are driving this change, by transforming their creative passions into thriving business ventures, and in doing so, boldly challenging us to see the world through fresh eyes, where the old rules no longer apply.

Just unveiled in Kenya, the second installment of the Hennessy Very Special (VS) distinctive brand campaign Never Stop, Never Settle features eight African trendsetters. Mutua Matheka (Photography from Kenya), Kaffy Shafa (Dance from Nigeria), Onye Ubanatu (Photography from Nigeria), Aniete “Aje Filmworks” James (Film from Ngieria), RIOT (Street Art from South Africa), Slikour (Music from South Africa), Bobo Ndima (Fashion from South Africa) and Serge Beynaud (Music from Ivory Coast).

“For over 250 years, Hennessy has celebrated individuals who possess a pioneering spirit,” says Thomas Moradpour, Global Chief Marketing Officer for Hennessy. “This new generation of entrepreneurs in Africa, their energy, audacious vision of the future and boundless inner confidence, is the essence of the Hennessy message of Never Stop, Never Settle.”

“It was very important that the cast should not be actors, but of real people who are out there every day, making things happen,” notes Patrick Madendjian, Regional Commercial & Marketing Director, Moët Hennessy Africa and Middle East. “These individuals are not satisfied simply to the best at what they do, they are constantly seeking new challenges, pushing themselves to newer and higher goals. They want to have a meaningful impact on the continent whilst also being passionate about what they do. They are perfect ambassadors for the Hennessy.”

This is an exciting time for Africa and it’s great to see that brands are taking note and engaging with creative entrepreneurs and I can’t wait to see the content that is created during this campaign. The campaign will roll out across Africa from end of August with digital stories around the eight creative entrepreneurs and the world of Hennessy.