Buy Always Pads and Help Keep Girls in School
Periods are a natural part of a girl’s life and should be treated as such. Unfortunately, too many girls suffer more than just the physical discomfort that comes with periods. During puberty, there is a drop in girls’ confidence, and with reproductive health education limited, a lot of girls end up confused about what is going on with their bodies.
There is also the issue of inaccesability to sanitary towels due to pricing. Too many families have to choose between food and other amenities such as sanitary towels, which sees girls using old bits of cloth during their periods. These alternative methods don’t work as well as sanitary towels and so these girls opt not to attend school during their periods. 4-5 girls miss school every month, invariably leading to a decline in academic performance.
Missing an average of 3 days of school every month leads to girls that are already in the poverty cycle, slipping further down into poverty. Girls that miss school days are also more likely to drop out. Uneducated women are less likely to educate their girls and this cycle goes on and on affecting generations to come.
P&G through the Always brand, helps teach girls around the world about the important topics of puberty and feminine hygiene by providing them with Puberty Education Programs. About 20 million girls in 59 countries around the world attend Always puberty classes annually. In Africa, about 2 million girls in Morocco, Kenya, Ghana, and South Africa have benefited from the programme since its inception.
Always, in collaboration with the Government and other partners, has been able to distribute over 8 million sanitary pads to more than 100,000 girls across Kenya.
Procter & Gamble (P&G), manufacturer of the Always brand, has launched a campaign in partnership with various retailers to increase provision of sanitary pads for needy girls across Kenya. As part of the campaign, P&G is inviting the Kenyan public to buy Always sanitary pads, which P&G will match in number and will be donated to girls across Kenya.
The in-store campaign kicks off in mid-November and will continue to December 2017. The campaign hopes to provide over 10,000 girls with a full year’s supply of sanitary towels. The campaign will be running in all the major supermarkets and mini markets in the country.