3 Ways to Verify Yourself in the Eyes of New Customers

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Every business must pass an invisible ‘trust check’ before they can guarantee or secure a purchase from a new customer. This trust check is not necessarily a vocal nor overbearing process, rather it’s a hidden, often immediate impression a customer gains when browsing your offering. Interested members of your potential audience will spend the time checking your website, browsing your product catalog, and reading reviews to ensure that you’re exactly who you say you are, that you can be relied on, and that their payment information is safe with you.

Without these guarantees, or if they’re even called into question at all, you can find yourself struggling to secure the business you so desperately need for short term survival. So, while it can seem over the top to overly curate your image as a business with little substantive reputation, that is exactly what you must do.

Thankfully, this needn’t seem as difficult as rocket science, in theory or practice. With some of the following well-worn yet direct advice, you’ll be sure to verify yourself in the eyes of new customers:

Use Physical Address Services

Physical address services can help you set up a virtual mailbox and also register an address within your city or state, giving you the chance to seem legitimate while you rental a mailbox with web access. That in itself can be much more important than giving a residential address or even a rental office location, as it will provide a sense of permanence and reliability you are looking to promote. From there, if you continually keep up with your promises and output requirements, you can develop a foundation of trust with your audience.

Integrate With Verified Payment Providers

It’s hard for new users to your platform to hand over their card information, and it’s not hard to see why that is. But there’s no reason why you should force them to. With payment providers like Skrill, PayPal or even Bitcoin acceptance, you can more easily accept verified payment without having to overstep. Additionally, featuring these integrations will, more than likely, show you to be a trustworthy outfit that has set up legitimate systems. This should be a priority, because you have almost no reason to not provide these accommodations, and the customer will know that.

Utilize Vetted Services 

It’s worthwhile to ensure that the services you utilize to strengthen your value offering are vetted and reliable. A new café, for instance, might save money bulk-buying coffee beans for the baristas, but what if that coffee neglected to utilize fair trade practices? That could be a promotional problem just waiting to be unveiled. This principle of course translates into more far-reaching consequences of note, and so the further you can prevent these issues from affecting your reputation as a service, the better.

With this advice, I hope you can easily verify yourself in the eyes of new customers. After all, every business deserves a chance, provided they make the effort.