Twende Tukiuke: Breaking Barriers with Safaricom

Safaricom is celebrating 20 years and in the spirit of celebration has launched a new campaign dubbed “Twende Tukiuke”. Twende Tukiuke means to go beyond the ordinary into something greater. It’s already garnered a lot of buzz online as Kenyans talk about what it means to them.

Safaricom is Kenya’s biggest telecoms operator and with this new campaign has recommitted its brand promise to its customers ushering in its third decade of growth.

The launch was hosted by Abel Mutua and Churchill and streamed on YouTube for all Kenyans to watch. The pair took us on a journey through Safaricom’s milestones over the years, that included playing their iconic ads and great interviews with beneficiaries of Safaricom’s innovation.

Yvonne Okwara then took the stage and interviewed the new CEO, Peter Ndegwa. It was an in-depth interview that showed the new CEO is going to focus on SMEs and leveraging data. It’s definitely going to be an interesting few years.

The next phase of Safaricom’s growth will be driven by a vision to become a purpose-led technology company by 2025. This will see the service provider continue its innovation tradition and simplify its products and services in line with its FOR YOU brand promise. This comes a few weeks after the launch of its sustainable business report. 

“In the past two decades, Safaricom has grown from a telecommunication service provider to a technology company and our customers have been a key part of this journey. We are cognizant that technology and a data-driven economy can further support Kenya’s economic growth and these will be our launchpad for the next 20 years,” said Peter Ndegwa, CEO, Safaricom. 

The telco will be going beyond being a connectivity and payment platform to become a lifestyle-driven brand that empowers different sectors in transforming their lives. These sectors include health, education and the agriculture sector. As part of the strategy to become a purpose-led technology company by 2025, Ndegwa also noted that Safaricom plans to build new digital ecosystems in order to give holistic technology solutions to the aforementioned sectors.

Safaricom’s 20th anniversary celebrations come with goodies for all customers. For 30 days, under the 20@20 promotion, Safaricom customers can purchase 20 minutes of call time and get 20MBs at only Ksh 20. As part of the package, customers will also get to enjoy free calls of 20 minutes each and will receive a notification a day before, alerting them of their free call.

In addition, customers turning 20 this year, as well as subscribers who have been part of the network for 20 years, will receive a free 20GB data bundle that will be valid for 7 days.

For the next 90 days, however, purchasing personalised Tunukiwa voice offers will give you 20 free minutes to call across all networks. The two offers are available on *444# under the ‘Buy Minutes’ option. 

Safaricom has also made MPESA Business easier to use, with the aggregation of all MPESA services under the USSD *334#.